Sunday, March 17, 2013

Box Office Breakdown- "Oz" on Top Again



This weekend, Oz the Great and Powerful topped the domestic box office with $42 million in it's second week, making for a total of $145 million and placing it at the top of the 2013 box office so far (though that's not saying much considering how many flops we've had this year).

Speaking of flops, Warner Bros. had it's fifth consecutive flops this year with The Incredible Burt Wonderstone, which grossed a terrible $10 million despite having big name stars like Steve Carrell and Jim Carrey. The film looked terrible, so I'm not surprised nobody flocked to see it, but it must sting for Warner Bros. They must be praying that their summer line up (The Great Gatsby, The Hangover Part III, Man of Steel and Pacific Rim) are successful.

This week's other new release, The Call, surprised many with a $17 million debut. The film had a solid marketing campaign that was bound to rouse some interest, even if it wasn't going to be a major blockbuster. It scored a B+ from audiences, via Cinemascore, which could mean solid legs.

As for the weekend holdovers, Jack the Giant Killer fells 36% and has grossed a weak total of $53 million so far. On the opposite side of the spectrum, Identity Thief continues to show great legs with audiences and added another $4 million to it's total tally of $123 million. But the most impressive hold, for me at least, is Silver Linings Playbook which took in an additional $2 million in it's 18th week of release. It's total gross is $124 million, which is pretty amazing.

After the jump, catch a preview for next week and the total Top 10-

NEXT WEEK:
The Croods is easily the highlight of next weekend and I'm anticipating a debut in the high 30s. I don't think it'll be a massive blockbuster, but it'll no doubt cross $100 million domestically and be a solid hit for Dreamworks. Olympus Has Fallen has had a solid advertising campaign thus far and I can easily see it breaking past $20 million, but action films have been performing terrible this year, so we could be in for another flop. Speaking of flops, I can't say I'm expecting much from Admission, which looks like a decent rental but nothing worth writing home about. I'm expecting a debut around $8 million before it quickly falls out of the Top 10. I don't plan on seeing any of these films.

I do plan on seeing Spring Breakers, however, though a big part of whether or not I will depends on theater counts. It premiered to record breaking numbers in limited release so I'd love to see how it can do, but I'm not predicting anything above $10 million as the film doesn't seem all that accessible.

Anyway, here is your Top 10:

1) Oz the Great and Powerful- $42 million ($145 million in 2 weeks)
2) The Call- $17 million (debut)
3) The Incredible Burt Wonderstone- $10 million (debut)
4) Jack the Giant Killer- $6 million ($53 million in 3 weeks)
5) Identity Thief- $4 million ($123 million in 6 weeks)
6) Snitch- $3 million ($37 million in 4 weeks)
7) 21 and Over- $2 million ($21 million in 3 weeks)
8) Silver Linings Playbook- $2 million ($124 million in 18 weeks)
9) Safe Haven- $2 million ($66 million in 5 weeks)
10) Escape From Planet Earth- $2 million ($52 million in 5 weeks)

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