Sunday, March 31, 2013

Box Office Breakdown: GI Joe On Top, Stephanie Meyers Flops


Despite following a less than popular first installment, G.I. Joe: Retaliation topped the weekend with a surprisingly high $41 million, plus an additional $10 million from Thursday shows. That's a great result for a film with such a troubled production and a nine month delay, not to mention the poor reviews the original received in theaters. The advertising campaign was quite strong for this film, with some eye-catching action set pieces on display, and the focus squarely on the film's charismatic leads- Dwayne Johnson, Channing Tatum and Bruce Willis. So, the fact that the film surpassed its modest expectations is pretty great. With an A- Cinemascore, the film could show great legs over the next few weeks, making for a solid success.

Things didn't look good for The Host, the latest young adult adaptation to flop at the box office. With only $11 million, there is no way the sci-fi romance will make it to $100 million. The film received incredibly negative reviews and, on top of that, had a terrible marketing campaign that failed to develop the story and came off as an overdramatic mess. YA adaptations seem to not be successful unless they become true pop culture phenomenons- like Twilight or The Hunger Games- so The Host wasn't expected to gross much in the first place, but $11 million is particularly embarrassing.

Back to the positive side of the spectrum, Tyler Perry has come back from his disastrous flop, Alex Cross, with Tyler Perry's Temptation: Confessions of a Marriage Counselor, otherwise known as the movie with the longest title ever. The film opened with $22 million, a fantastic number for the film, especially since Tyler Perry's dramas have a history of opening low. The film marketing was quite strong for a female driven flick, with the premise displayed well and in an enticing way, focusing on the steamy sex scenes and dramatic moments. Perry's films don't have the best legs, but his films are almost always cheap so this should be deemed a success.

Anyway, here is your Top 10 list. Check below the jump for a preview of next week-


  1. G.I. Joe: Retaliation-$41 million for weekend, $51 million for 4 day weekend (debut)
  2. The Croods- $26.5 million ($88 million in 2 weeks)
  3. Tyler Perry's Temptation: Confessions of a Marriage Counselor- $22 million (debut)
  4. Olympus Has Fallen- $14 million ($54 million in 2 weeks)
  5. Oz the Great and Powerful- $11.6 million ($198 million in 4 weeks)
  6. The Host- $11 million (debut)
  7. The Call- $4 million ($39 million in 3 weeks)
  8. Admission- $3 million ($11 million in 2 weeks)
  9. Spring Breakers- $2 million ($10 million in 3 weeks)
  10. The Incredible Burt Wonderstone- $1 million ($20 million in 3 weeks) 
 NEXT WEEK:

I completely expect Evil Dead to take the top spot. The marketing campaign has been fantastic so far, almost daring audiences to check the violent film. It should pay off with around $20-25 million, which will be great for a film that likely has a low budget. The other main release is Jurassic Park 3D, which I don't expect will gross more than $15 million. 3D releases haven't done very well recently, and I don't think Jurassic Park will draw in too big an audience. 

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