To no one's surprise, The Croods opened at number one with $44 million. That's not a huge opening weekend but it is a solid start for the film, a tad larger than How to Train Your Dragon back in 2010 and much higher than Rise of the Guardians in November. I imagine that the film will have solid holds for the next few weeks, and I could see it ending up north of $150 million.
The biggest surprise for me was how high Olympus Has Fallen opened. With a $30 million opening the film could become somewhat of a surprise hit, though I can't see it crossing $100 million... for now. The marketing was quite effective, with ads that certainly grabbed your attention, and the film received surprisingly positive reviews so I suppose a strong opening like this shouldn't be all that surprising. That being said, what can we expect from Channing Tatum's White House Down? Is this a sign that audiences want films like this? Or was it a one-and-done sort of thing?
On the less positive side of the spectrum, Tina Fey's Admission opened to a very weak $6 million. As sad as it is to say this, I'm not all that surprised- the trailers made the film look solid, but gave very little reason to see it. On top of that, it failed to really capitalize on what the film was- a drama about a woman and the son that she never knew? A romantic comedy? I doubt this will hurt Fey's career in anyway, but it's sad to see her first post-"30 Rock" project be a disappointment.
The controversial Spring Breakers also expanded this week to $5 million. Credit must be given to new distributor A24; their advertising campaign did a terrific job of downplaying the polarizing elements of the film and emphasizing the edginess and the involvement of former Disney stars- both of which were bound to get audiences interested. Word of mouth from audiences is quite terrible, but cinephiles and critics are loving it so I'm sure the film will be deemed a success. Not to mention, it's already doubled it's budget.
Here is your Top 10 for the weekend. Check out a preview of next week after the jump:
1) The Croods- $44 million (debut)
2) Olympus Has Fellen- $30 million (debut)
3) Oz the Great and Powerful- $22 million ($177 million in 3 weeks)
4) The Call- $8 million ($30 million in 2 weeks)
5) Admission- $6 million (debut)
6) Spring Breakers- $5 million (wide expansion, $5.4 million in 2 weeks)
7) The Incredible Burt Wonderstone- $4 million ($17 million in 2 weeks)
8) Jack the Giant Killer- $2.9 million ($59 million in 4 weeks)
9) Identity Thief- $2.5 million ($127 million in 7 weeks)
10) Snitch- $1 million ($40 million in 5 weeks)
NEXT WEEK:
G.I. Joe: Retalliation seems to be the front runner for next week, but I can't imagine it being all that successful. There seems to be no real enthusiasm for it, and the first film is far from beloved. I could see it taking the top with around $25-30 million, but wouldn't be surprised if it falls hard from there. The Host is a bit of a wildcard, in my opinion. With Stephanie Meyer's name attached, I'm inclined to think it will open well but any non-franchise YA adaptation has performed terribly at the box office. I could see this opening in the high teens or, at best, low 20s. Finally, Tyler Perry's Temptation: Confessions of a Marriage Counselor opens next week, and I don't know what to expect from it. Perry's dramas seem to do poorly, so I feel it's safe to say an opening in the teens is a solid prediction. But I could be wrong. Until next time, have a great week and check back later tonight for my first "Shame List" segment!
No comments:
Post a Comment